Client:

Jazeera Airlines

Goal:

How to maximize ad performance in Central Asia using programmatic tools and audience segmentation

other

Programmatic Ads

Jazeera Airlines: Reaching Audience Through Programmatic Ads

The campaign began with selecting programmatic platforms that could work reliably across Central Asia. Since tool availability differs by country, RMAA focused on proven regional solutions rather than niche services.
For Jazeera Airways, the team chose two independent platforms — PIM Media and MediaSniper — as the strongest options for media buying across the target markets. Targeting was narrowed from countries to route cities: Almaty, Turkestan, Tashkent, Samarkand, Namangan, Bishkek and Osh, with a core audience of men and women aged 20+.
MediaSniper targeted users with active travel intent: flight booking, hotels, visas, fare comparison, premium travel and reviews. PIM Media focused on higher-income users for whom international travel is a regular habit, helping expand reach.

The campaign used RTB, contextual targeting, retargeting, look-alike audiences, native and display banners, plus OLV video on PIM Media, including cinema placements.

solution:

The programmatic campaign for Jazeera Airlines ran during peak international travel demand — May and August through September 2023 — and delivered strong results across both platforms.
The PIM Media strategy enabled efficient budget management:

• CPMs across all regions held at $1.48.
• The campaign delivered over 2.9 million impressions, modestly exceeding the target and ensuring accurate audience coverage.
• Click volume surpassed planned figures, producing a stable CTR of 0.15% — a sign of strong audience engagement throughout the campaign.

The MediaSniper platform exceeded expectations across the board:

• CPM was reduced to $1.39, allowing efficient budget use while maintaining strong reach of 6 million impressions.
• CTR was especially high in Uzbekistan and Kazakhstan, reaching 154% and 113% of planned targets respectively — a clear sign of strong audience interest.
• Total clicks reached 6,135, surpassing initial goals by 128%.

A well-built strategy and precise campaign planning drove meaningful gains in brand awareness and audience engagement, all while staying within budget and optimizing ad spend.

Results:

Let’s Do This

We help companies across the world to gain immediate access to audiences in emerging markets

Conquering new markets? Let’s book a time to discuss your marketing challengies with our team

Hong Kong

Unit 2A, 17/F, Glenealy Tower, No.1 Glenealy Central, Hong Kong S.A.R