Game Influencer Marketing

Promotion of Games with Twitch and YouTube Streamers

1235marketing gaming influencer agency connects you with influential streamers whose audience will definitely play your game.

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We work with international game developers, publishers and influencers

LET THE NUMBERS SPEAK

From creating the strategy and selecting game influencers to campaign implementation and analysis, we have the expertise to assist with your next game influencer marketing campaign!

10K

10M+

20+

Streamers in our database

Stream views across all campaigns

Unique campaigns for game developers

The 1235 marketing multinational game marketing team enables your gaming brand to build communications among the key emerging markets. We successfully organize and implement штадгутсук marketing campaigns in Latin America, Russia and the CIS, MENA countries, and South-East Asia.

We have built local teams that deliver marketing projects for our clients in each region where we operate. In regions where we don`t have a direct presence, we use our local partners' resources, as we are part of a global network.

Our geography
аnd key regions

The CIS countries are distinguished by national, cultural, and linguistic diversity. This is also reflected in the difference in approach to promotion in different countries of the Commonwealth. So, if VKontakte and Yandex are popular in Russia, then in Kazakhstan the main digital promotion channels are Instagram and Google

The Middle East and North Africa are a diverse regions both culturally and demographically, and finding the right advertising&marketing strategy for this market is a challenge. The MENA countries have a young population, overall 60% of the population is under 30. Younger audiences are hard to please, but they appreciate it when brands offer authentic content.

There were 658.0 million internet users in India in January 2022. Indians use the internet to do almost everything these days. Online learning, posting on social media, watching Netflix, reading e-books, playing video games, paying bills, and everything else is possible online, so the amount of time Indians spend online is gradually increasing. India is outgrowing China as one of the leading markets for internet consumption.

There are 350 million people online in this region of the world with internet penetration advancing rapidly. This area is generally understood to consist of eleven countries, with five dominant so-called tiger cubs' (Thailand, Indonesia, the Philippines, and Vietnam which have normally vibrant economies), and the small but wealthy territories of Singapore and Brunei. This region has some of the highest smartphone penetration rates in the world, so the emphasis on a mobile-first approach in marketing strategy is crucial

Latin America is a large market with high growth potential that is increasingly important to the world economy. Economic openness, combined with substantial infrastructure investments and an expanding middle class, is creating tremendous business opportunities throughout the region. As a region of great contrasts and cultural nuances, it presents a huge challenge for brands looking to promote in the LatAm region.

GET STREAMERS TO PLAY AND PROMOTE YOUR GAME

We will choose streamers based on the purposes of your influencer marketing campaign:

Any game, whether it involves high or low production cost, has to pass through game testing stages. During beta testing, the game is almost production ready with all the major issues being fixed. In this phase, the game testers are required to extensively find all the possible ways to break the game along the lookout for all minor issues. On this stage we suggest to use streamers not only to test the game but also to make a prelaunch campaign.