online games
YouTube influencer marketing campaign for Genshin Impact
Influencer Marketing
LinkedMe agency is the Genshin Impact game representative.
Client:
The main task was to select bloggers and conduct an advertising campaign dedicated to the release of the game update in a short term.
Goal:
The agency contacted us because, firstly, we had previously provided advertising placement services for Genshin Impact in Russia. Secondly, we have a database of bloggers suitable for the gaming segment, so we can organize an influencer marketing campaign in a short time.
For advertising integration, the client asked to select bloggers from different gaming and non-gaming segments, for example, channels with movie reviews.
We provided a list of relevant YouTube bloggers who are ready to make advertising integration asap from which the client selected five channels.
solution:
Velya (3.37 million subscribers)
Vitalik Ignatyuk (2.42 million subscribers)
Vlad Reznov (1.66 million subscribers)
Eroks (1.01 million subscribers)
Dalbek (934 thousand subscribers)
During three days YouTube Influencer marketing campaign:
Results:
- the number of views amounted to 1.7 million,
- the number of actual views exceeded the planned number by 30%.
1.7M
views
30%
KPI exceeded
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